Personal Brand Photography with Lauren D
Meet Lauren...
a content strategist, copywriter, editor, and web designer. Earlier this year, she revamped her website and needed professional personal brand photos to help her connect with her audience and clients.
Why did Lauren decide on a personal brand photo session? Because she needed to connect with her potential clients and build trust that she will create amazing, professional content for their websites.
She works with a lot of real estate companies, so we chose a location that will appeal to her audience - an urban area with lots of historic homes. Her lifestyle commercial headshots reflect her area of expertise and appeal to the potential clients she will be working with.
A lot of Lauren's work is done virtually, through email and phone conversations. Her clients are all over the United States. They might not ever get to meet Lauren in person. Therefore, it is even more important that she has strong personal brand images on her website to help her connect virtually. Her client still want to know the person behind the computer screen (or the phone). Personal brand images must not only include a headshot, but also show Lauren doing what she does on a daily basis - meeting with clients, answering emails, creating websites and content.
Here are some of the ways that Lauren is using her personal brand photos on her website. She has a consistent look and feel to her photos, which pulls her website, her brand, and her design together.
