Personal Brand Photography with Vicki O’Neill
Meet Vicki...
a marketing and sales alignment strategist, social media and sales enthusiast. Vicki wanted to update her website and social media platforms with current personal brand photos. This update allows her to better align and connect with her audience and customers online and in person. Plus, she now has her own podcast!
What prompted Vicki to pursue a personal brand photo session? She wanted a look that was more current and photos to use on her updated website and social media platforms that better aligned with her entrepreneurial business style.
Vicki works with a variety of B2B businesses specifically companies that struggle with aligning their marketing activities with sales results. Because she’s industry agnostic, she focuses more on businesses who know they have an issue but are too close to the situation to identify the problem and create a solution. Because she works with companies in all industries, she chose a location in an urban area with lots of activities. Her lifestyle commercial headshots reflect her area of expertise and appeal to the potential clients she will be working with.
Vicki’s work is done online and in-person. Her clients are across the country but her travel is minimal. With those who aren’t local, they may never meet Vicki in person. Therefore, it is even more important that she has strong personal brand images on her website and social platforms, wherever her target audience is engaging with her. Her customer’s want to know the person behind the screen and photos are a great visual representation to share with those she can’t connect with in-person. Personal brand images go beyond just a headshot; Vicki wanted to show different sides of her personality and what she does on a daily basis - meeting with customers, interacting online, creating strategies and developing solutions.
Here are some of the ways that Vicki is using her personal brand photos on her website. She has a consistent look and feel to her photos, which pulls her website, her brand, and her design together.
